Why “Big Cloud” is Failing Small Businesses

If you’ve spent any time in the IT world over the last decade, you’ve heard the gospel of “The Cloud.” It was supposed to be the great equalizer: a utility that simply works, like flipping a light switch. For a while, that promise held up. But as the “Big Three” (AWS, Google Cloud, and Azure) grew into global behemoths, something changed for the SMB owner.

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